Smart Financial Centre at Sugar Land is a state-of-the-art, indoor performance venue, is strategically-located 22 miles from downtown Houston off of Highway 59 and University Boulevard.
Ranked 7th in the world in tickets sales for venues under 10,000 seats (Pollstar 2019 Mid-Year Rankings), #1 in Houston’s Hottest Music Venues in 2018 by the Houston Press, and Best of Houston® Large Venues in 2019 and 2020 by the Houston Press, Smart Financial Centre sets a standard for live performance venues, hosting a diverse line up of programming including national and international music and comedy artists, family shows, theatrically-staged Broadway productions, as well as cultural and performing arts attractions.
Designed for flexibility, the 200,000-square-foot, indoor climate-controlled venue incorporates innovative movable walls that can expand and contract to create four different seating capacities that range from an intimate setting of 1,900 seats to a maximum of 6,400, including: 14 luxury suites, corporate hospitality areas, and the latest sound, light and video technology. Other offerings include space to house up to 14 trucks and buses, as well as 2,500 guest parking spaces.
Smart Financial Centre at Sugar Land is managed by Ambassador Theater Group (ATG) and owned by the City of Sugar Land.
Ambassador Theatre Group
Founded in 1992, Ambassador Theatre Group (ATG) is the world’s number one live theater company with the vision of helping great shows to find the largest audiences. ATG operates over 50 venues in Britain, North America and Germany. It is an internationally recognized award-winning theater producer with productions in the West End and on Broadway and touring productions in the U.K., North America, Europe, Australia and Asia. ATG is also the market leader in theater ticketing services through ATG Tickets, LOVETheatre and Group Line.
ATG operates the renovated Lyric Theatre, home to the acclaimed Tony Award winner Harry Potter and the Cursed Child, and the oldest theater on Broadway, the beautifully restored Hudson Theatre. ATG manages and operates the Saenger and Mahalia Jackson theaters in New Orleans; the Majestic and Empire theaters in San Antonio; the Smart Financial Centre in Sugar Land, Texas; the magnificent Kings Theatre in Brooklyn; and the wonderfully refurbished Emerson Colonial Theatre in Boston, which re-opened in the summer of 2018 with the critically-acclaimed world premiere of Moulin Rouge! The Musical. ATG also operates San Francisco’s Curran Theatre, where the West Coast premiere of Harry Potter and the Cursed Child is currently playing.
ATG’s current Broadway producing credits include David Byrne’s American Utopia and the upcoming revival of Neil Simon’s Plaza Suite starring Matthew Broderick and Sarah Jessica Parker. Other recent producing credits in the U.S. include Harold Pinter’s Betrayal, Sea Wall/A Life, Burn This, Dear Evan Hansen, Pretty Woman: The Musical, A Doll’s House Part 2, Sunday in the Park with George, and Lincoln Center Theater’s The King and I.